Our Mission

Soft Soul Plushie was created with one simple idea: to bring comfort, warmth, and a little joy into everyday life. We are an England-based brand that believes everyone deserves something soft to hold onto.

Whether you’re buying for a child, a loved one, or yourself, each of our adorable plushies is designed to be a comforting companion—perfect for cozy nights, thoughtful gifts, or adding a touch of happiness to your space.

At Soft Soul Plushie, we’re all about soft textures and and huggable designs, timeless feel-good characters and spreading joy through simple, wholesome products.

We are proud to share our huggable friends with plushie lovers and homes all around the world 🤍